• MBA, OWNER & PARTNER Alex Ruffini

    Alex is a marketing and business professional with over 20 years of experience in Marketing, Finance and Business Intelligence with the ability to work across multiple lines of business, developing and executing synergistic solutions.

    Alex holds an MBA in Business Economics and an MBA in Marketing and Communications and designed his career from marketing agencies to banks. Alex has been directly involved as lead project manager behind multi million dollar developments within the Greater City of Edmonton Area since 2008. He has worked with top performing Home Builders and Land Developers in all areas of marketing and communications.

  • B.COMM, OWNER & PARTNER Emmett Hartfield

    Emmett holds a Bachelor of Commerce degree and is passionate about business. Raised in a business orientated family, Emmett’s grandfather built a successful appliance/electronics distribution empire which held the original distribution rights to the Panasonic brand for all of western Canada. Both his parents spent over 20 years as Business Professors at the JR Shaw School of Business at NAIT, and taught him to understand the structures of business operations.

    Since 2010, Emmett has been directly involved with numerous large scale developments throughout Edmonton and Western Canada. He has worked as lead project manager behind research, marketing and communication campaigns for Architects, Engineers, Municipalities, Non Profit Organizations, Home Builders and Land developers and his work has provided Intelligence House with a successful track record in the industry.

    Emmett has served as a keynote speaker for the annual Edmonton Real Estate Forum and at the University of Calgary, University of Alberta, MacEwan University as well an expert panelist for the NAIOP Battle of Alberta University Real Estate Challenge.

    Emmett was also recently named a Notable Young Entrepreneur in all of Canada by notable.ca.

  • B.COMM, OWNER & PARTNER Michael Melnychuk

    After graduating as a student athlete from the University of Alberta with a bachelor’s of commerce degree, Michael’s foundation in all aspects of business was formed. Being a captain and national champion with the University of Alberta Golden Bears basketball team, he was able to learn the importance of being a leader, what it takes to win, and the value of hard work. Following university and basketball he was accepted into an elite Master’s program in accounting at the University of Saskatchewan and worked for a Big 4 public accounting firm (KPMG).

    Michael then began selling Real Estate in 2006. Working with the highest ethical standards, accountability, and demonstrating excellent performance, he has recently become the back to back (2011 & 2012) TOP PRODUCING realtor for Century 21 in ALL of Alberta and ranked in the TOP 10 for ALL Century 21 realtor in Canada.

    In 2012, Michael formed the Melnychuk Real Estate Group, a highly successful Real Estate Sales Group within the Greater Edmonton Area. He has worked on numerous highly successful multi-family and single family projects for Home Builders and Land Developers and continues to strive at increasing his client’s bottom line.


    Ricardo has over 15 years of professional client experience, serving executive-level and company owners in strategic, finance, transaction and analytic projects. Working for world-leading firms, including McKinsey, Credit Agricole CIB, Rabobank, Deloitte, and EY, he has led teams in both North and South America for both local and global clients as an investment banker and strategic advisor.

    Ricardo holds an MBA in Marketing and Finance from the University of Chicago Booth School of Business, and a Bachelor in Engineering from the University of Sao Paulo, Brazil. His experience working in a wide-range of industries has allowed him to help his clients implementing strategic, long-lasting projects and transactions.


    Lauren graduated from the University of Alberta with a Bachelor of Commerce, major in marketing. While pursuing her degree, she was involved with university clubs, case conferences and interned at a local ad agency.

    Lauren has been passionate about marketing from a young age as it offers the blend of business and creative thinking challenges, which she thrives on. Her attention to detail and project management skills allow projects to run efficiently from the development stage to implementation.

    Lauren loves travelling and while studying abroad in Grenoble, France she earned a Certificate in International Business from the Grenoble School of Business. When she is not in the office she is likely planning her next trip.

  • MBA, Senior Project Manager Dagmar Reichel

    Dagmar holds an MBA in Business Economics and a Bachelors Degree in Communications.

    After graduating with a Bachelor’s degree in Social Communications (Advertising) in 2001, Dagmar accepted a marketing and sales internship in France where she managed business-to-business relationships. While in Europe, she put her planning skills to good use and backpacked through 11 countries in two months

    After returning to Brazil, Dagmar worked for a multinational company as a marketing specialist and project manager. At that time, she also completed her MBA in Business Economics.

    In 2007, Dagmar moved to Canada with her family. She started working in the home building industry as a marketing coordinator and eventually became the marketing manager for one of Alberta’s largest builders. In 2014, Dagmar joined the team at Intelligence House as a senior project manager and oversees client relationships and strategic plans.

  • B.A., Art Director David Duarte

    David is a professional graphic designer with over eight years of experience creating fresh, eye-catching designs that stand out from the competition. With a Bachelor of Graphic Design from Taller 5 Design Centre in Bogotá, Colombia, David visualizes and executes clean and smart campaigns with a flare that is uniquely his own.

    Throughout his career he has worked for several well-known advertising agencies providing creative visual solutions and powerful national and international campaigns that have been published in Panama, Belize, Spain and the United States. His past clients have included Kodak, Johnson & Johnson, Abbot, Trump Ocean Club, Royal & Sun Alliance, and 3M.

    Outside of work, David’s passion for creativity transfers to the kitchen where he enjoys creating flavorful culinary dishes for his friends and family. David comes from a long and storied history of family artists and designers and he continues this tradition through his own sketches and paintings.

  • B.A., MBA, SR GRAPHIC DESIGNER Rodrigo Branco

    Rodrigo, aka Rudi, has always been passionate about art and design. In southern Brazil, Rudi has worked for a number of major advertising agencies creating unique and original marketing materials for the retail, fashion, food and tourism industries. Whether it’s a new design for an existing brand, or crafting a completely fresh visual identity for a startup company, Rudi’s unique ability to create visuals for both traditional and online media make him a valuable member of any design team.

    After graduating in 2006 with a degree in advertising from the University of Brazil, Rudi went on to complete his MBA in strategic marketing from ESPM in Brazil.

    Rudi’s flare for insightful design stems from his personal passion for art, history and culture. He’s collected various art pieces and memorabilia from all over the world and loves visiting museums to find new, exciting design ideas.


    Nida brings a diverse level of multi-national experience from financial institutions, print media and business-channel development. With a Bachelor of Computer Science and an MBA (marketing) degree, she has a keen eye when it comes to leveraging technology and market research. Her portfolio focuses on managing e-marketing projects to maximize value and exposure for our clients.

    Nida enjoys traveling, having been to many locales worldwide as she knocks each destination off her bucket list. She loves interacting with people and focuses on building relationships as a foundation for success.

  • B. Comm, Digital and Social Media Coordinator Kieran Pichonsky

    Kieran graduated from the Bachelor of Commerce program at MacEwan University with a major in marketing. After completing his degree, he gained experience in online communication management by working in the non-profit sector at Seva Food Bank in Mississauga, ON. His work involved establishing brand synergy amongst food bank initiatives and increasing online awareness through innovative social media campaigns.

    Soon after, Kieran returned to Edmonton and began working for the Melnychuk Real Estate Group as an administrative assistant where he gained crucial experience and knowledge of the Edmonton real estate market.

    Currently, he assists in developing and implementing marketing strategies to attract customers to our clients’ websites and analyzes online statistics and identifies areas to optimize online marketing performance. As well, he manages our clients’ online presence and promotes their products and/or services.

    Kieran enjoys staying active and socializing with family and friends. He values his relationships and shares his positive energy and good sense of humour with the people around him.


    Lily currently plays dual roles in administrative and project management functions at Intelligence House. She graduated from the University of Alberta’s Bachelor of Arts program, as well as MacEwan University’s Bachelor of Commerce program. In 2014, she began her marketing journey as a marketing coordinator /assistant at Landmark Homes – a major player in the Edmonton real estate industry.

    Lily coordinates sales centre production and installation, wayfinding signage,
    and ​collateral production​. She​ also puts together copy for ads and e-blasts​, and​ assists the research department by gathering, compiling and analyzing data.

    It’s Lily’s philosophy that every position—no matter how small—plays an integral role in the success of any company. During her time off, Lily is travelling with her family, cooking up a storm, or simply looking for the latest foodie place in Edmonton!


    Michal graduated in 2009 from the University of Alberta with a Bachelor of Commerce degree, majoring in marketing with a minor in entrepreneurship. Since 2010, Michal has been working in the Edmonton and Calgary real estate markets as a research coordinator and analyst.

    As a business professional, Michal strives to provide his clients with an uncompromised level of detail and accuracy. With years of direct field experience in the Edmonton and Calgary new home markets, Michal has added an invaluable skill-set to the Intelligence House research team.

    An avid music fan and collector, Michal spends his nights DJing at several of Edmonton’s popular bars and nightclubs.


    Katia brings over 8 years of professional experience leading teams, processes and areas in the financial and administrative departments.

    A problem solver by nature, Katia is deeply committed to promoting personal development and process implementation to support sustainable growth.

    Katia holds a Bachelor in Civil Engineering from the University of Sao Paulo, Brazil and is currently pursuing a CPA certification in Canada.

    In her spare time, Katia enjoys the outdoors and travels to the mountains with her family when they have the chance.

  • Assistant Project Manager, B. Eng MBA Cris Macena

    Cristiano (aka Cris) is a multi-skilled professional with more than 20 years of experience in leading teams and processes in production and operations departments, resulting in cost reduction and increased customer satisfaction.

    Though Chris comes from a technical background, he adapted very quickly into the field of commerce, and he is always looking for new opportunities to develop himself.

    Cris has an outgoing personality and values his strong relationships with colleagues. He believes every good relationship is based on mutual trust and respect.

  • Market Analyst Kyle Hall

    Kyle graduated from the University of Waterloo with a B.Math in Statistics. Kyle brings first-hand knowledge in the development industry through his work at multiple land developers. Through this experience, he has gained hands-on knowledge of land development and the construction process. Because of this unique understanding, he is able to better focus analysis tailored to the concerns and needs of real estate developers.

    Applying his knowledge of machine learning and data science, Kyle helps Intelligence House to provide cutting-edge analytics to clients. Combining this analytic experience with knowledge of the development process, he can provide valuable insights to clients on their development proposals.

  • Research Assistant Amaranta Azevedo

    Graduated in Production Engineering, Amaranta brings experience in development of innovative projects and improvement of workflow processes.

    Amaranta worked as a consultant, collecting and analyzing data to increase efficiency and automatization of business processes. By keeping up with ever-changing technologies, she always looks for new challenges and believes that change is the better way to progress.

  • Senior Research Analyst Gui Ruffini

    Gui currently serves as a Senior Research Manager for Intelligence House and has extensive experience in data analysis with a background in finance. Gui holds a Bachelor of Economics and has a passion for reviewing the data, finding the gaps, and helping to identify the appropriate messaging and target demographic. Gui’s main responsibilities with Intelligence House are conducting research and developing models to analyze, explain and forecast behaviour and patterns, and devise methods for the collection and analysis of data.